What Criteria We Used To Evaluate Roofing Installation Companies and Why It Matters
We based the companies we selected on the same criteria we hold ourselves to, and the standards we would want in our own homes. We considered buyer-centric factors, including reputation, location, years of service, and warranty.
- Reputation and Reviews: Reviews are real feedback from real clients. This feedback is highly valuable as it shows the client’s true experience, not what a company merely promises to deliver.
- Google Reviews: As the largest review platform, we first look here for ratings and reviews.
- GuildQuality Reviews: Then, if a company uses GuildQuality, we include that rating. GuildQuality sends surveys to clients after a project is completed, creating a platform for hyper-specific feedback on quality of materials, cleanliness & safety, crew organization and professionalism, quality of workmanship, and salesperson knowledge.
- Angi Reviews: Angi connects local homeowners and local professionals. With location being a key factor, we included these ratings as well.
- Years of Operation: Longevity shows quality and helps ensure your purchases will still be taken care of in the future. A company that was here yesterday will still be here tomorrow. A company that has been around longer than its warranty will likely still be around to help well past the lifetime of your product.
- Original Ownership Still in Place: A company managed by the original founders or owners can be indicative of a long-term commitment to business values and quality. Companies that have been bought and sold often aim to please investors or a board of directors, which can lead to prioritizing profits over people.
- Who installs the roofing – employees or subcontractors?: A company that employs its own staff may be able to ensure higher quality control and smoother communications during projects.
- Materials & Techniques Used: We prefer Owens Corning, but acknowledge that they may not be the choice for you. We considered companies that offer a variety of brands and materials to give you options.
- Warranty or Coverage: If your material or the quality of work fails, you deserve to be protected. Products should be covered by a manufacturer’s warranty, though some installers may offer additional protections.
- Financing Options: Cost is often a top consideration for clients. A variety of payment plans can make decisions more accessible to homeowners.
We also checked that all companies are licensed and insured, are a Better Business Bureau Accredited Business, and have received an “A+” rating from the BBB.
Top 7 Roofing Installers in Southeastern Michigan (In Alphabetical Order)
- American Standard Roofing
- BCM Roofing
- C&L Ward
- Good’s Roofing
- Lockhart Roofing
- Schoenherr Roofing
- Victors Home Solutions
The names selected are listed in alphabetical order. This article is not a ranking of any kind.
American Standard Roofing
Founded in 1989, American Standard Roofing is an exterior remodeling contractor based in Farmington Hills, MI, specializing in roof replacement and repair.
- 4.8 star rating based on 436 Google reviews
- 4.8 star rating based on 181 GuildQuality reviews
- 4.8 star rating based on 266 Angi reviews
- Years of Operation: 37+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Both
- Materials & Techniques Used: Asphalt shingle roofing (GAF, CertainTeed, Owens Corning, and Davinci), slate roofing, metal roofing, and cedar shake roofing
- Warranty or Coverage: Yes
- Materials and labor warranties
- Financing Options: Yes
BCM Roofing
Founded in 2005, BCM Roofing is a residential and commercial roofing service in Oakland, Genesee, and Lapeer counties, specializing in CertainTeed and metal roofing.
- 4.9 star rating based on 344 Google reviews
- No GuildQuality reviews
- 4.9 star rating based on 457 Angi reviews
- Years of Operation: 21+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Both
- The BCM website does not specify employees or subcontractors, which indicates the company likely uses both
- Materials & Techniques Used: Metal roofing and CertainTeed Landmark® asphalt shingles
- Warranty or Coverage: Yes
- 50-Year Material Warranty and Lifetime Service Warranty on workmanship
- Financing Options: Yes
C&L Ward
Founded in 1972, C&L Ward is a home remodeling service headquartered in Davison, MI, with three design centers and specializing in asphalt roofing.
- 4.5 star rating based on 816 Google reviews
- 4.5 star rating based on 6,504 GuildQuality reviews
- 4.0 star rating based on 107 Angi reviews
- Years of Operation: 54+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Both
- Materials & Techniques Used: Owens Corning® asphalt and designer shingles, GAF Styrene-Butadiene-Styrene (SBS) Polymer Modified asphalt shingles
- Warranty or Coverage: Yes
- Owens Corning 50-year, one-time transferable warranty
- Financing Options: Yes
Good’s Roofing
Founded in 1997, Good’s Roofing is a roofing and exterior renovation service headquartered in Burton, MI, specializing in roof repairs and replacements.
- 4.7 star rating based on 425 Google reviews
- 4.4 star rating based on 23 Angi reviews
- Years of Operation: 29+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Not stated
- The Good’s Roofing website does not specify employees or subcontractors, which could indicate the company uses both, though they do emphasize that “hiring and training new employees is a priority.”[1]
- Materials & Techniques Used: GAF and CertainTeed asphalt shingles and flat roofing
- Warranty or Coverage: Yes
- GAF product and labor warranties
- Financing Options: Yes
Lockhart Roofing
Founded in 1982, Lockhart Roofing is a roofing company based in Flint, MI, servicing 16 counties and specializing in CertainTeed and rubber roofing.
- 4.8 star rating based on 312 Google reviews
- 4.4 star rating based on 32 Angi reviews
- Years of Operation: 44+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Not stated
- The Lockhart website mentions “6 factory trained roofing crews” but does not specify if these crews are exclusively employees
- Materials & Techniques Used: CertainTeed architectural laminate roofing shingles, EPDM rubber roofing
- Warranty or Coverage: Yes
- CertainTeed Sure Start Plus 5 Star Extended warranties, 10-year StreakFighter® algae-resistance warranty,
- Financing Options: Yes
Schoenherr Roofing
Founded in 1995, Schoenherr Roofing is an exterior services company with offices in Romeo, Novi, Grand Rapids, Rochester, and Sterling Heights, specializing in asphalt, metal, and rolled roofing.
- 4.8 star rating based on 727 Google reviews
- 4.6 star rating based on 321 GuildQuality reviews
- 4.1 star rating based on 12 Angi reviews
- Years of Operation: 31+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Both
- Materials & Techniques Used: Owens Corning asphalt shingles
- Warranty or Coverage: Yes
- Lifetime Transferable Warranties (Up to 50 Years)
- Financing Options: Yes
Victors Home Solutions
Founded in 1999, Victors Home Solutions is homes improvement business servicing Metro Detroit and uniquely offering Roof Maxx® restoration.
- 4.8 star rating based on 4,667 Google reviews
- 4.6 star rating based on 654 GuildQuality reviews
- Victor’s Home Solutions reviews are split by location on GuildQuality. This rating is for Metro Detroit
- 4.7 star rating based on 134 Angi reviews
- Victor’s Home Solutions reviews are split by location on Angi. This rating is for Detroit, MI
- Years of Operation: 27+
- Original Ownership Still in Place: Yes
- Who installs the roofing—employees or subcontractors?: Both
- Materials & Techniques Used: Atlas StormMaster Shingles (modified asphalt) , Roof Maxx® spray-on residential shingle restoration
- Warranty or Coverage: Yes
- 50-Year Leak Free Guarantee
- Financing Options: Yes
Side-by-Side Comparison Chart of Southeastern Michigan Roofing Installers